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All set for Africa Travel, Tourism and Disability Expo and Awards 2021 Edition

Chimwemwe Kamkwamba, Miss Deaf Africa 2019 and Purple Signs Global, Official Brand Ambassador

By Tendai Guvamombe

Africa Travel, Tourism and Disability Expo and Awards #ATTD 2021 Edition will be taking place from 1st to 3rd December 2021 and this will be held in a hybrid format (virtual and physical) from the seven (7) Cities in Africa.

The multiple cities in the continent include North, East, West, South and Central Africa.

The premier three (3) day ground breaking Expo will be anchoring on accessible travel and tourism in Africa for Persons with Disabilities (PWDs). The event is running under the theme ‘The Travel and Tourism We Want’.

The high profile event speaks to the commemorations of World Tourism Day (27 September) and The International Day of Persons with Disabilities (3rd December).

The event will be held in line with the United Nations World Tourism Organization (UNWTO) Inclusive Recovery Guide on Socio cultural impacts of Covid 19 Issue 1.

This is also in tandem with the United Nation World Tourism Organization (UNWTO) Inclusive Recovery Guide on Socio cultural impacts of COVID 19 Issue 1 which anchors on Persons with Disabilities and Africa’s Agenda 2063 Tourism Strategy objectives to drive full participation and access by PWDs to the travel and tourism industry’s socio-economic activities and opportunities.

Apart from this, #ATTD2021 will be a platform that will target both public and private sectors in tourism to include accessibility for PWDs into their tourism policies and businesses strategies in line with the UNWTO, Africa Agenda 2063 and United Nations Sustainable Development Goals for accessible, sustainable tourism.

In addition the #ATTD2021 will be a show cased opportunity to identify PWD tourist pain points, accessible tourism industry best practice and mapping a way forward to #BringBackBetter high quality products and services for PWDs in Africa’s Travel and Tourism industries.

Players in the Global Tourism value Chain are expected to be part of the Africa Travel, Tourism and Disability Expo and Awards 2021 Edition.

These include Persons With Disabilities ,Disabled Persons Organizations, Development Partners , Research Institutions, Academia, Financial Sector, Ministries of Tourism and Environment, Regulators, Tourism Boards/Associations and corporate /SME players in Africa’s tourism value chain.

The #ATTD2021 is expected to be a game-changer in terms of addressing pertinent issues affecting Persons With Disabilities in the tourism sector and these include transportation at destination, communication, accommodation, safety, health, food quality and services, visa formalities, cultural and leisure activities, negative experiences among others.

The #ATTD2021 is fully fledged with maximised activities in exhibition format, panel discussions and will be wrapped up with a night of glamorous awards.

Amid this, Miss Wheelchair South Africa 2021 will be streamed live while Miss Deaf Africa 2019 and Purple Signs Global, official brand ambassador Miss Chimwemwe Kamkambwa from Malawi will be the guest judge.

The #ATTD2021 is being organised by Purple Signs Global, an International Telecommunications Union award winning company.

Purple Signs Global Chief Executive Officer Mr Dominic Tapfuma was acclaimed as one of the top five (5) innovators in Africa in promoting destination Africa at the 2019 Africa Youth in Tourism Innovation Summit held in Durban South Africa.

The multi-award winning CEO was the headline speaker at the 2021 Edition of Zimbabwe Trade Fair Innovators Forum and guest speaker by invitation from South African Tourism with endorsements by African Tourism Partners at the Africa Travel and Tourism Summit in September 2021.

Apart from this, Tapfuma is also a recipient of a United Nations World Tourism Organisation (UNWTO) 2021 scholarship to I.E University (Spain) and will be a game-changer in promoting Accessible Destination Africa for persons with disabilities.

Persons with disabilities constitute 1.5 billion of the world’s population and regardless of disability type, the travel and tourism in Africa by PWDs is expected to reflect a great and memorable experience.

Tendai Guvamombe
the authorTendai Guvamombe