Old Mutual Amazing Voices has been unveiled to staff in Harare as part of an internal launch campaign for the continental talent search competition.
Singing groups from Zimbabwe, Kenya, Ghana and South Africa will be vying for the grand prize of US$100,000 in the finale. Some members of the celebrity panel for the Zimbabwe leg of the competition, Selmor Mtukudzi, and gospel singer Tembalami, as well as publicist and radio personality, Misred, were taken round Old Mutual offices in the capital city.
Takura, singer-songwriter makes up the team of three selectors. Mr Isiah Mashinya, Group Chief Operations Officer welcomed the team to Old Mutual headquarters by showing his appreciation for the gesture.
“As Old Mutual, we are honoured to support the African Amazing Voices Talent Search competition. We are committed to delivering the value that answers to the needs of the communities that we operate in, music is one such activity,” he said.
There were enthusiastic scenes at all the offices the group visited as staffers took turns to show off their singing skills.
The tour culminated at the Emerald Hill headquarters of the financial services giant where top executives and staffers were taken through the rules of the competition. Amazing Voices is open to singing groups made up of 4 to 8 members in the Afro-pop, R&B and Gospel categories.
Each of the four participating countries will produce one team that will advance to the finals scheduled to take place in South Africa in January next year.
Speaking to the group, Mr Takura Mudekunye, Group Financial Director, expressed his appreciation to the team for visiting the offices.
“This is a noble gesture by the team, we will be supporting the competition and following it very closely. We are aware of what you have been doing and will certainly support the endeavour,” he said.
According to Lawrence Mawoni, Group Marketing Communications and Branding Manager said the internal launch presented an opportunity to introduce the Pan African competition to Old Mutual Zimbabwe executives and staff.
“These are our ambassadors, and we wanted to ensure that there was buy-in from them before we roll out the competition’s auditions which will kick off at Bulawayo’s Large City hall and Monomotapa Hotel in Harare on 15 an 18 October respectively. Entry details for the competition can be found on Old Mutual Social Media pages and website,” Mawoni said.
Amazing Voices will be broadcast on DSTV’s Zambezi Magic, Africa Magic, Mzansi Magic and other channels and the premier will be on 12 January 2020.