By Tendai Guvamombe (Harare)
The partnership deal between JAN JAM and Jah-Prayzah real name Mukudzei Mukombe will see the popular musician adopting a new culture of dressing befitting modernity style.
According Cynthia Bizure JAN JAM Executive Director the JAN JAM has been instrumental in the culture of dressing hence the brand seen it feet to partner with JahPrayzah.
“We felt it was only fitting that a brand as contemporary as ours which has changed the culture of dressing from a chore to an art should partner with a brand as epic as Jah Prayzah.”
Jah Prayzah says the deal will not see him completely abandoning his famous traditional regalia in his videos.
“The deal will bring a change in my music but doesn’t necessarily mean that I will completely leave behind my traditional regalia in some of my videos.”
The partnership will see Jah Prayzah becomingJAN JAM Brand Ambassador until 2020.