By Melody Mzapi
The Minister of Environment, Climate Change, Tourism and Hospitality Industry has appealed to the tourism players in Bulawayo to facilitate stronger market strategies to boost tourists arrivals.
Honarable Mangaliso Ndlobvu revealed this during the Bulawayo Tourism Indaba held last Monday.
Bulawayo has the potential to scale up its tourists arrival from the 9 percent annual revenue experienced last year.
“l urge tour operators to have a more vigorous marketing thrust to bring awareness to the destination and ensure that tourist arrivals as well as number of nights that tourists spend in the city continue to increase,” he said.
Minister Ndlovu emphasized the need to support arts sector among others to ensure sustainable tourism destination.
“We urge you to bring ability to bring together leisure, adventure, sport and our natural heritage to to create new tourism products that will anchor the growth of new tourism in Bulawayo,” he added.
Bulawayo is diverse in sports, recreational facilities, cultural industry with a unique national gallery. The City also carters for both local and international air connectivity.
Paul Habbard, a cultural tour player called for integration inorder to maxmise the existing opportunities in the local tourism. .
“Collaborartion is key if we are to develop, in a foresseable future Bulawayo will be home to internnational football,” he said.