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TBWA Zimbabwe Appoints General Manager

Patience Chivaviro  TBWA Zimbabwe Newly Appointed GMPatience Chivaviro  TBWA Zimbabwe Newly Appointed GM

The Full Circle Comms Board has appointed Patience Chivaviro as General Manager as from 4 January 2021.

Full Circle has the following in their stable TBWA Zimbabwe, a leading advertising and marketing company and an affiliate of TBWA\Worldwide, Magna Carta Reputation Management Consultants- Ketchum’s Exclusive Affiliate in Africa and Bwanji Digital Agency in their stable.

Sapi Bachi, managing director at TBWA Zimbabwe, said that since the company has grown, they had seen the need to appoint a GM to oversee the day-to-day operations of the company.
Patience joined the Full Circle Comms family in 2019 when she took up the position of Account Manager at Magna Carta Reputation Management Consultants where she has been highly impressive, energetic and has shown leadership in all areas she has been responsible for.

She brings with her a wealth of operational experience, having worked in several positions for companies in Zimbabwe and South Africa. Patience worked for British Airways for 7 years in roles such as Reservations Manager and Airport Operations after which she opened her own travel agency, which she ran successfully until her family moved to South Africa.

Patience worked for the Bidvest Bank Travel Group in South Africa where she started in operations and progressed into the business solutions department at BCD Travel and Rennies Travel Global who both belong to the Bidvest Travel Stable. One of her major projects was as the online implementation Specialist and training manager for BCD working on global brands Mercedes Global, Nestle Global, W.H.O, Coca Cola, MTN, Telkom, UN World Food Program and Rand Merchant Bank (FNB).

“This is a new position and the GM will be critical ensuring that we keep the company’s momentum as we expand our service offering and the growth of our team,” said Sapi.
She further said that Patience’s experience in the corporate world beyond Zimbabwe’s boarders as a relationship manager and business solutions expert will be effective in the growth of TBWA Zimbabwe and the direction the company intends to go.
Speaking on her appointment, Patience said that she was excited and honored for the opportunity to become the first GM for TBWA Zimbabwe.

“Despite  the challenges that most companies faced in 2020 because of the COVID-19 pandemic, I believe that TBWA has a lot to offer and we intend to use this opportunity to showcase TBWA as a market leader in Zimbabwe” she said.
Sapi Bachi, who recently scooped the Institute of Directors 2020 SME Director of the Year Award, will maintain her role as Managing Director of the company. Her role is pivotal in growing the company’s new markets in the region, particularly in Zambia and Malawi, as Full Circle widen their horizons.

TBWA Zimbabwe is a leading advertising and marketing company serving top companies in the country, among them  PPC, Stanbic, PSI, Delta, African Sun, Access Finance, Bakers Inn, and TelOne.

Tendai Guvamombe